GLP German Light Products has appointed the Warsaw-based company AV Light as its exclusive sales partner in Poland
A corresponding agreement was signed last spring. The cooperation aims at increasing the availability of GLP products and gives Polish customers sustainable access to technologies and products that were previously not available locally.
GLP is one of the world’s leading manufacturers of professional lighting solutions for the entertainment industry. Known for innovative, creative and flexible products, GLP fixtures inspire users worldwide. With the multi-award-winning impression series, the company set a new industry standard more than 15 years ago and continues this success with the current impression X5 Series.
AV Light was founded in 1988 by brothers Rafał and Michał Mrzygłocki, who are already managing directors of leading Polish design and production service provider ARAM and A-RENTAL, the largest dry hire company in Eastern Europe. In addition to the GLP portfolio, AV Light also sells LED displays and audiovisual technologies for production companies, dry hire and fixed installations.
Within the sales division of the group, a dedicated team from AV Light will work closely with Polish customers. The founders are convinced that setting up a pure sales company is the ideal way to optimise the group’s portfolio.
“We have decided to focus on the GLP brand in lighting as it is one of the most well-known lighting brands in the entertainment industry. So far, GLP’s fantastic solutions have hardly been available in the Polish market, so we see great potential. We are proud of this partnership and will work with great commitment to convince our customers of the advantages of these innovative products. In any case, in the first few months the early signs are very promising,” says Rafał Mrzygłocki, CEO of AV Light.
Stefan Wagner, GLP Sales Director EMEA, explains the decision as follows: “GLP has been extremely successful in the Central European and US markets for years. We definitely still have growth potential in other markets and want to systematically expand in the coming years. The sales partnership with an established industry player like AV Light, who know the Polish market in all its facets, is a first strategic step on this path. More will follow in the coming months. We are very much looking forward to further cooperation with AV Light. In the last few months we have already attended a number of trade fairs together which convinced us that the AV Light team fits perfectly with our philosophy of ‘Flexibility. Family. Future’.”
AV Light and GLP made their first joint appearance at the Polish Scena Jutra conference from March 29 to 30. AV Light was also represented with a team on the GLP stand at Prolight+Sound in Frankfurt and was delighted with the great response from Polish customers.